Webcast - Unleashing the Value in Your Customer Database: Practical Steps for B-to-B Marketers

View the Unleashing the Value in Your Customer Database: Practical Steps for B-to-B Marketers Demo

As a B-to-B marketer, you're facing the toughest challenges ever known to your industry.  While tension surrounds you in the market, you frequently see how successful marketing leaders consistently beat their competitors, even in the toughest of times. Overcoming marketing obstacles can be done. 

During this recorded webcast, sponsored by Infor and Harte-Hanks, industry analyst Dave Frankland of Forrester Research will reveal what it takes to combat the economic climate and improve marketing results, this year. Now more than ever, marketers need to address the demands of global marketing and focus on building lasting relationships with their customers.  Dave will deliver two strategic imperatives that every B-to-B marketer should have as part of any successful program in 2009.

Sue Turnbull, Manager, WW Marketing Operations; InfoPrint Solutions, will follow Dave to share the InfoPrint Solutions case study and explain how the company applies best practices to:

  • Ensure quality data

  • Collect and use insights about existing customers

  • Drive measurable results

       

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