View the How can you influence up to 50% more cross-sell in a business-to-consumer environment? Demo
In today's difficult economic environment, reducing churn and retaining your existing customer base are critical. However, several barriers stand in your way:
- Your customers are interacting with you across a multitude of touch points-from "brick and mortar" to the web, and even social media venues.
- Your data, the lifeblood of your company, is scattered everywhere and neither readily available nor actionable.
- You are not organized around your customer, but focused on distinct products and services.
You need a path through this madness.
In this recorded webicast, Steve Muran will take you through a case study of how he methodically built and managed a cross-enterprise, multichannel program that deepened the customer wallet share. Steve will discuss the why, where, and how his lead generation capabilities made customer cross-sell, up-sell, and retention easier by highlighting the critical importance of customer data and analytics. And, most importantly, he will explain how the right combination of people, process, and technology yielded a program that resulted in his company being named one of the most innovative financial companies.
Steve is a senior business leader with 18 years experience developing and executing on business strategies with the last nine dedicated to financial service companies, most recently for JP Morgan Chase (formerly Washington Mutual).